Partners

Entercom Communications Corp. is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.

KTLA 5 is the television home of the Tournament of Roses Parade and a leading source of TV news and entertainment in Los Angeles. KTLA 5 produces more hours of local news in L.A. than any other TV station in the city. Channel 5 is also home of the award-winning KTLA 5 Morning News, the #1 local morning news show in L.A. KTLA 5 is well-known for live local programming like the L.A. Marathon, Red Carpet coverage of the Emmys and Academy Awards and, of course, the Rose Parade, which KTLA is broadcasting live for the 69th year in 2016. Learn more about us at ktla.com.

Radio.com is a free broadcast and internet radio platform owned by Entercom. Radio.com functions as a music recommender system and is the national umbrella brand for Entercom's radio network aggregating its over 235 local Entercom radio stations across the United States. In addition, the service includes thousands of podcasts. Radio.com is available online, via mobile devices, and devices such as Chromecast.

KNX 1070 Newsradio, a Los Angeles, California AM radio station broadcasting on 1070 kHz, is one of eight all-news format stations owned by Entercom. It is also one of the oldest stations in the United States, having received its first broadcasting license, as KGC, in December 1921, in addition to tracing its history to the September 1920 operations of an earlier amateur station.

KROQ FM (106.7 FM, 106.7 KROQ) is a radio station licensed to Pasadena, California serving the Greater Los Angeles Area. Owned by Entercom and broadcasting an alternative rock format, the station has long been known as The World Famous KROQ. It is the flagship station of The Kevin and Bean Morning Show and former show Loveline, hosted by Dr. Drew Pinsky and "Psycho" Mike Catherwood.

KRTH (101.1 FM, "K-Earth 101") serves the Greater Los Angeles Area. Owned by Entercom, it broadcasts a classic hits format branded as K-Earth 101.

KTWV is a commercial FM radio station owned by Entercom. KTWV is located in Los Angeles and broadcasts to the Greater Los Angeles area. Airing an Urban Adult Contemporary radio format branded as "94.7 The Wave", the station has studios on Wilshire Boulevard in the Miracle Mile district of Los Angeles.

KCBS-FM is a radio station in Los Angeles, California serving Greater Los Angeles on 93.1 MHz and owned by Entercom. KCBS-FM airs an adult hits music format branded as "Jack FM".

KAMP-FM is a commercial FM radio station in Los Angeles, California. The station is owned by Entercom and airs a Top 40/CHR radio format. The station has studios at the intersection of Wilshire Boulevard and Hauser Boulevard in the Miracle Mile district of Los Angeles, and the transmitter on Mount Wilson.

Clear Channel Outdoor is one of the world's largest outdoor advertising companies with more than 675,000 displays reaching more than half a billion people in more than 40 countries on five continents each month.

Let us tell your story. Since 1969, GOAL Productions’ passion is to make the world a better place by producing great videos. Today we’ve broadened our capabilities to include all forms of digital content. We’re here to define and enhance your brand with compelling stories that captures an idea and inspires the viewer to action. We collaborate with our clients, do research, develop ideas, design visual campaigns, and execute creative and powerful work.

The Los Angeles Times En Español is a leading Spanish-language news and content platform, offering global reach and a legacy of journalistic excellence, covering the most impactful stories of the moment for Latinos and Spanish-speakers worldwide. The Pulitzer-Prize winning LA Times has been covering Los Angeles and the world for more than 136 years. #losangelestimesespanol #latimesespanol

RFD TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 52 million homes on DISH, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink, and many other rural cable systems. In addition, RFD-TV can be streamed online via The Country Club at rfdcc.com, DIRECTV NOW, Roku, and Sling TV’s Heartland Extra package. For more information, please visit RFDTV.com.

KKGO (105.1 MHz, "Go Country 105") is a commercial FM radio station licensed to Los Angeles, California and broadcasting to the Greater Los Angeles area. The station airs a country music format. KKGO was founded by Saul Levine and is still owned by his corporation, Mount Wilson Broadcasting.

The Cowboy Channel is an American cable television network in over 25 million cable and satellite homes, which carries Western and rodeo sports. The network was founded in 1979 as the National Christian Network, and took the name FamilyNet in 1988 under the ownership of Jerry Falwell. It is owned by Rural Media Group, which also owns RFD-TV.

KWKW (1330 AM, "Tu Liga Radio") is a commercial radio station licensed to Los Angeles, California. The station is owned by Lotus Communications, through licensee Lotus Los Angeles Corp., and broadcasts a Spanish-language all-sports radio format. KWKW was one of the first Spanish radio stations in the Greater Los Angeles area.

Asbarez is an Armenian-American bilingual daily newspaper published in Armenian and English in Los Angeles, California. Inspired by our past and motivated by the needs of the future, Asbarez actively strives to keep informed all Armenians so that we may, together, work to advance the social, political, educational and cultural awareness of our communities.

KFWB News Talk (980 kHz) is a commercial AM radio station in Los Angeles, California. It airs a classic Regional Mexican music format. KFWB is owned by Lotus Communications. The station has a colorful history, being the radio voice of Warner Bros. Studios in the early days of broadcasting, and a long-time Group W/CBS all-news radio station from 1968 to 2009. It has kept the same call sign throughout its nearly 100-year history.

790 KABC is a commercial AM radio station licensed to Los Angeles, California. It is owned by Cumulus Media and airs a talk radio format, one of the earliest stations in the U.S. to program talk shows 24 hours a day.

L.A. Parent is the go-to source for parents throughout Los Angeles. Visit LAParent.com or grab a copy of our award-winning magazine for family-friendly places go to and things to do throughout the year, and for a ton of info on schools, enrichment programs, pediatric health and family vacations.

Higher standards for a healthier you! Dole Packaged Foods LLC is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full-line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices. The company focuses on four pillars of sustainability in all of its operations: water management, carbon footprint, soil conservation and packaging. For more information please visit dolesunshine.com.

The Armenian National Committee of America – Western Region (ANCA-WR) is a grassroots public affairs organization devoted to advancing issues of concern to the Armenian American community. For nearly a century, the ANCA-WR has served to educate, motivate and activate the Armenian American community in the Western United States on a wide range of issues. Visit ancawr.org.

At GE Appliances, we make life better by designing and building the world’s best appliances. Each of our appliances is designed purposefully with our consumers in mind. GE Appliances has electrified and modernized life for more than 125 years with our legacy of invention. When people buy from us, they don’t just get an appliance, they become a member of our family, a family that is there for one another for the life of the product. Visit geappliances.com.

Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2018 alone, along with the Albertsons Companies Foundation, the company gave $262 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities, and veterans’ outreach. vons.com albertsons.com pavilions.com

Discover the art, history, and cultures of the American West! Located in beautiful Griffith Park, the Autry features world-class galleries filled with Native American art and cultural materials, film memorabilia, historic firearms, paintings, and more. Throughout the year, the Autry also presents a wide range of public events and programs—including lectures, film, theater, festivals, family activities, and music—and performs scholarship, research, and educational outreach. The Autry’s collection of more than 500,000 pieces of art and artifacts includes the Southwest Museum of the American Indian Collection, one of the largest and most significant collections of Native American materials in the United States. Visit theautry.org.

The NAACP Pasadena has a 100 year history in Pasadena. It was charted by the National Office on September 8, 1919, and was the 16th charter issued by the National NAACP. The Branch was founded when a small group of citizens answered the call of John Wright to respond to the needs of minority people in Pasadena. Their first step was to build an organization which served as the voice of all those denied the basic dignities rightfully due human beings, especially African American citizens in the City of Pasadena. Today the Pasadena Branch is still fighting for the basic human dignities due human beings, in the City of Pasadena. Visit naacppasadena.org to see all that we do and how you can get involved.

The National Women’s History Alliance formerly, the National Women’s History Project, is a leader in promoting Women’s History and is committed to the goals of education, empowerment, equality, and inclusion. Visit nationalwomenshistoryalliance.org.

Los Angeles Museum of the Holocaust is a primary source institution, one that commemorates those who perished, honors those who survived, and houses the precious artifacts that miraculously weathered the Holocaust. The Museum provides free Holocaust education to students and visitors from across Los Angeles, the United States, and the world, fulfilling the mission of the founding Holocaust Survivors to commemorate, educate, and inspire. Through engagements and education programs that value dialogue, learning, and reflection, the Museum believes that we can build a more respectful, dignified, and humane world. Visit lamoth.com.

As your local Ace Hardware, we are one of 5,000+ Ace stores locally owned and operated across the globe. But we are not just about numbers. We are about helping neighbors, because each one of our stores is a part of your community. We are all committed to being "the Helpful Place" by offering our customers personal service, quality products and a convenient shopping experience from the local experts who know you best. As the helpful hardware folks in your neighborhood, we promise that helping you is the most important thing we have to do today. Visit acehardware.com.

Hope Squad seeks to reduce self-destructive behavior and youth suicide by training, building, and creating change in schools and communities. Hope Squads are the eyes and ears of a school. They are comprised of students who are trained to watch for at-risk students–provide friendship, identify warning signs, and seek help from adults. Visit hopesquad.com.

PLAN!T NOW and its partners, which include the National Weather Service, have introduced the Young Meteorologist Program (YMP), a free digital program that will teach students across the United States about severe weather facts and safety. Designed for students in grades 3-8, YMP is built around a game that follows the main character, Owlie, through five severe weather challenges as he, and the player, try to earn a Young Meteorologist Certificate. Through learning about hurricanes, lightning, floods, tornadoes and winter storms, players will learn how to be prepared for real-life severe weather and natural hazards. Visit Facebook.com/PLANITNOW.

National Oceanic and Atmospheric Administration (NOAA) is an agency that enriches life through science. Our reach goes from the surface of the sun to the depths of the ocean floor as we work to keep the public informed of the changing environment around them. From daily weather forecasts, severe storm warnings, and climate monitoring to fisheries management, coastal restoration and supporting marine commerce, NOAA’s products and services support economic vitality and affect more than one-third of America’s gross domestic product. NOAA’s dedicated scientists use cutting-edge research and high-tech instrumentation to provide citizens, planners, emergency managers and other decision makers with reliable information they need when they need it. Visit noaa.gov.

National Weather Service provides weather, water, and climate data, forecasts and warnings for the protection of life and property and enhancement of the national economy. NWS’ vision is for a weather-ready nation. A society is prepared for and responds to weather, water, and climate-dependent events. Visit weather.gov.

The mission of the U.S. Air Force is to fly, fight and win in air, space and cyberspace. The spirit of innovation is in our culture, in our heritage, and in every Airman-Active, Guard, Reserve and Civilian-regardless of his or her specialty or role. We provide precise and reliable Global Vigilance, Reach and Power for the nation. However, our most important asset is the people who raise their hands and volunteer to serve in the Profession of Arms-our Airmen. Visit airforce.com.

iWitness a public art installation by artist Ara Oshagan, Levon Parian and architect Vahagn Thomasian. iWitness presents photographic sculptures commemorating the 100th anniversary of the Armenian Genocide originally installed and display at the Music Center Plaza and Grand Park, in downtown Los Angeles in 2015. Visit iwitness1915.org.

For more than 70 years, Ashley Homestore has set out to prove furniture can be made a better way. We design and craft timeless styles that are comfortable and livable. For our guests, living the American dream is as affordable as it is priceless. Visit ashleyfurniture.com.

The GRAMMY Museum explores and celebrates the enduring legacies of all forms of music; the creative process; the art and technology of the recording process; and the history of the GRAMMY Awards, the premier recognition of recorded music accomplishment. Visit grammymuseum.org for tickets and information about exhibits.

Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, and the Gibson Pro Audio division comprised of KRK, Cerwin Vega, and Stanton DJ. Gibson Brands is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Visit Gibson.com.

N & D Sports is a family business started by Nicholas D'Ambrosia Sr. N & D Sports is based in Hamden, CT and is currently owned and managed by Nick's two sons, Nick, Jr. and David. After over 40 years of business, N & D can boast an involvement with some of the country's most prestigious sporting events. N & D Sports specializes in imprinted and embroidered clothing, as well as innovative custom products. Visit nanddsports.com.

The vision of Los Angeles Culture Festival is to promote a "one world, one people" awareness by encouraging diversity and unity in our world communities through the cultures. Our mission is to provide charitable, educational entertainment, in order to advance our goal of sharing the various diverse cultures and the traditions of the world in our communities to promote social cohesion. We work collaboratively to help embrace and encourage a "one world-one people" with focus on unity & diversity to promote world cultures. Visit laculturefestival.com.

Gabriel Reyes is a Communications and Hispanic Marketing expert founder of Reyes Entertainment, an award-winning communications agency based in Los Angeles. The agency offers multicultural and bilingual media relations, marketing and mobile solutions to a diverse roster of film, TV, celebrities and other entertainment client as well as Lifestyle Brands across the U.S. and Mexico. Visit reyesentertainment.com.

John Muir High School Early College Magnet aspires to excellence as a student-centered, comprehensive high school that is well known for its long-standing history of academic excellence, extra-curricular activities and community involvement. Visit pusd.us/page/57.

Michele Macfarlane and her family’s Scripps Miramar Ranch. known for their high-stepping spotted American Saddlebreds have appeared in the Rose Parade for over 58 years. Michele rode a pinto in her first Rose Parade in 1962 with her parents when she was 10 years old and has devoted her life to the horses that she and her mother developed. Every year her goal is the same – to bring something new to the Rose parade in order to delight viewers all over the world. For more information, please visit scrippsranch.com.

Innovative Merchandising Services (IMS) is a multifaceted merchandising company specializing in on-site event merchandise development and sales. Official supplier for many sporting and live entertainment events throughout the US, including the Tournament of Rose Parade Rose® and Rose Bowl® Game visit Imswerx.com.

At FTD, we know that beautiful flowers are a special way to celebrate and honor life's most memorable moments. Our tradition of excellence in flower delivery began over 100 years ago in 1910 when 13 florists joined together to send floral orders across the U.S. by telegraph. Today, as one of the largest and most trusted online floral and gift retailers in the world, we take pride in being a leader in quality, innovation, artistry and dependability. To learn more send joy, you can do so at ftd.com.

Dedication to creating the perfect peach is how we got our start more than 70 years ago. Today Burchell Nursery® is a hothouse of agricultural innovation where we're putting our decades of experience to work for you. Tomorrow's Harvest® bring fruit and nut trees, herbs and ornamentals, strawberries and lavender all carefully cultivated for your home garden. See just how much we have to offer at tomorrowsharvest.com.

Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. The 2019 Rose Parade will mark FPF’s 31st year building floats for the Rose Parade. Located just outside of Pasadena, California in Irwindale, FPF boasts an impressive track record with the highest award win rate in the Rose Parade industry. You can learn more about our company and process at fiestaparadefloats.com.

The state-of-the-art Pasadena Convention Center offers a 55,000-square-foot Exhibit Hall, 25,000-square-foot Ballroom and 29 Meeting Rooms. An ideal spot for meetings, events and weddings. For more about our facility and city, please go to visitpasadena.com.

Pasadena is the city where great minds meet. Explore how science, technology, and creativity come to life.

Sharp Seating has been providing grandstand seating for the Rose Parade for over 75 years. We are a family owned and operated business whose number one priority is customer service. All of us at Sharp Seating want you to have an exciting and positive experience that will be remembered always. Thank you for choosing Sharp Seating Company for the best choice in seating for Equifest, Rose Parade® and overnight parade parking. For more information and to purchase tickets, please visit sharpseating.com.

The Los Angeles County Sheriff's Department (LASD), officially the County of Los Angeles Sheriff's Department, is the United States' largest sheriff's department. Visit lasd.org.

Girls are first at Girl Scouts. And they always will be. Girl Scouts is her home turf, her go-to place where she’s free to try new things and just be herself no matter what her interests are. Now there’s even more to explore, with new badges in robotics, outdoor adventuring, cybersecurity, and environmental stewardship — to name just a few! Join or volunteer today and give her the tools to shine. You can find out more by visiting girlscouts.org.

The Pasadena Ronald McDonald House® is a “home-away-from-home” for families with critically-ill children, keeping them close to one another, their doctors and needed medical care. The House is built on the simple idea that nothing else should matter when a family is focused on the health of their child – not where they can afford to stay, where they will get their next meal or where they will lay their head at night to rest. The Pasadena Ronald McDonald House has 12 bedrooms and is located across the street from Huntington Memorial Hospital. Families staying at the House will have access to a fully stocked pantry, meals prepared by volunteer groups, computers, a large yard with outdoor seating and a playground. Activities are coordinated by the House with volunteer groups to help families cope while their child is receiving treatment. Those activities have included pet therapy, recreational activities and parties. Since opening on Valentine’s Day in 2004 the House has served more than 21,900 children and their families. The Pasadena Ronald McDonald House is a program of the Ronald McDonald House Charities of Southern California. For more information, please visit our website at rmhcsc.org/Pasadena.

The Pasadena Police Department is dedicated to excellence as a world class public safety agency. We are committed to establishing an environment in which members of the department and community thrive. We seek to be a catalyst for positive change through persistent, personalized and cost-effective use of public safety resources. By embracing the values of pride, professionalism and integrity we remain committed to maintaining the public trust. Visit cityofpasadena.net/police for more information

Big Machine Records is an American independent record label, which is distributed by Universal Music Group, specializing in country and pop artists. Big Machine is based on Music Row in Nashville, Tennessee. Please visit bigmachinelabelgroup.com for information about us and our artists.

The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities. These uplifting messages, utilizing television, movie theaters, billboards, radio and the internet, model the benefits of a life lived by positive values. Our goal is to offer inspirational messages to people everywhere as a contribution toward promoting universal values, good role models and a better life. We also believe that the positive values we live by are worth more when we pass them on. Visit passiton.com.

Shane Grammer is a modern inspired artist whose work spans a variety of mediums with a focus on painting, illustration, and sculpture. Pursuing projects that elicit hope from devastation, this is my mission. The beautiful canvas comes when using art to rebuild what has been broken. There is no better description for my life’s work, but “hope.” More information about Shane, projects and collaboration is available at shanegrammer.com.

Miss Black Pasadena is the first of its kind, the Miss Black Pasadena Mentor and Scholarship Program was created to crown the culture. We provide a space for Black girls to shine unapologetically. Through a series of workshops, mentoring sessions, and pageant showcase, we empower young women by celebrating their beauty; cultivating their leadership skills; and reaffirming their role as change agents. We aim to honor the uniqueness of African American culture, while uplifting the entire landscape of Pasadena. As we highlight the importance of self-improvement, we will also celebrate the importance of sisterhood and commitment to our community. Visit missblackpasadena.com for more information about the program and how you can get involved.

The General Society of Mayflower Descendants, GSMD, is committed to research on the lineal descent of the Mayflower Pilgrims and education about the Pilgrims who travelled aboard the Mayflower in 1620. The Society provides education and understanding of why the Mayflower Pilgrims were important, how they shaped western civilization, and what their 1620 voyage and its impact on the world means today. Visit themayflowersociety.org to see if you are one of the 35 million Mayflower descendants and more.

Westerners International is committed to fun and scholarship in and about the American West. Add great company, exciting programs and publications, fellowship opportunities for young people, and the still wide-open Western landscape, and you’ll know what we’re about. As historian Ray Allen Billington put it: “Westerners share a dislike for stuffed-shirtism, over-seriousness, shiftless thinking, and above all ignorance.” We happily follow Billington’s trail! Westerners was founded in 1944 and has over 60 corrals (or chapters) in the US, and 20 corrals abroad, with over 4,000 members around the globe. Corrals generally meet monthly for camaraderie and interesting programs on all aspects of Western history. Visit westerners-international.org for more information about how you can join one of our corrals or posses.

Donate Life America 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissues available to save and heal lives through transplantation while developing a culture where donation is embraced as a fundamental human responsibility. 

The Census Bureau's mission is to serve as the nation’s leading provider of quality data about its people and economy.