Partners

Clear Channel Outdoor is one of the world's largest outdoor advertising companies with more than 675,000 displays reaching more than half a billion people in more than 40 countries on five continents each month.

The Rock of Southern California. KLOS is a commercial FM album-oriented rock (AOR) radio station based in Los Angeles, California, that debuted in 1969. The station is owned by Cumulus Media and is home to "The Frosty, Heidi & Frank" morning show.

NEWS. TALK. EVOLVED. Your station for local talk shows and news updates weekdays, with the nationally syndicated shows Jonathan Brandmeier and Red Eye Radio airing at night, from co-owned Westwood One Network. National news from Westwood One News plus KABC airs Los Angeles Kings professional hockey games. Doug McIntyre hosts the morning show and John Philips and Jillian Barberie are heard in the early afternoons.

KTLA 5 is the television home of the Tournament of Roses Parade and a leading source of TV news and entertainment in Los Angeles. KTLA 5 produces more hours of local news in L.A. than any other TV station in the city. Channel 5 is also home of the award-winning KTLA 5 Morning News, the #1 local morning news show in L.A. KTLA 5 is well-known for live local programming like the L.A. Marathon, Red Carpet coverage of the Emmys and Academy Awards and, of course, the Rose Parade, which KTLA is broadcasting live for the 69th year in 2016. Learn more about us at ktla.com.

The Aerospace Corporation traces its roots to the beginning of the space age, when landing on the moon was a distant but exciting possibility, and mastery of space was seen as a huge strategic asset in the conflict with the Soviet Union. Space promised adventure and held great potential, but reaching space -- in addition to developing and managing the nation's space and missile activities -- presented unique technical challenges to the Air Force and other government agencies involved in the fledgling aerospace industry.

Arriving from Minneapolis in 1960, the Los Angeles Lakers have made their mark on the NBA with their coaches, their legendary announcer and their players.

Sharp Seating has been providing grandstand seating for the Rose Parade for over 75 years. We are a family owned and operated business whose number one priority is customer service. All of us at Sharp Seating want you to have an exciting and positive experience that will be remembered always. Thank you for choosing Sharp Seating Company for the best choice in seating.

Founder Pete Lescoe created Food Should Taste Good, Inc in 2006 with the goal of making a unique new snack with great taste, real ingredients, and sophisticated flavor - the qualities he is most passionate about in food.

At LÄRABAR®, we believe that the foundation of a sound mind, body and spirit is derived from what you eat - and what you eat is most delicious and satisfying when it's in a whole, natural state.

As a community-owned utility, Pasadena Water and Power is a not-for-profit public service owned and operated by the City of Pasadena for the benefit of its customers and the community. Our priorities are reliability, responsiveness to customers, reasonable rates and environmental stewardship. We measure our success not by profits but by how reliable and affordable our services are.

The mission of the Pasadena Fire Department is to provide protection of life, property, and the environment from the effects of fires, medical emergencies, and hazards; we engage the community in our mission through progressive community outreach.

The freedom to know is the foundation of our democracy. The mission of the Pasadena Public Library, a basic municipal service, is to be an information center for the Pasadena community in order to preserve and encourage the free expression of ideas essential to an informed citizenry.

I became a designer sorta by accident you might say. I wanted rad clothes and accessories I just couldn't find in stores. I thought the only way to do this was to learn to make stuff myself -  by hand on my sewing machine. 

The studio opened with a great deal of fanfare in October of 1928, as it was often called "a smallcity'' in which each of the buildings constructed between 1928 and 1932 had a role in the production of films, from the ornate administration buildings and "soundproof" stages to the most functional support facilities and residences. Built in just under four months, Fox Film Corporation's principal studio was considered, "the newest, largest, and most completely equipped plant for the production of motion pictures in the world."

We're Califia Farms. We bring you the most delicious, good-for-the-world foods by applying creativity and innovation to nature's bounty, because we believe the world needs a healthier, plant-based food system.

Our Vision Know the cosmos and our place within it Our Mission Empowering the world’s citizens to advance space science and exploration Get Empowered Whoever you are, you have the power to make space exploration happen. Join us!

SpaceX designs, manufactures and launches advanced rockets and spacecraft. The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets.

The Jet Propulsion Laboratory is a unique national research facility that carries out robotic space and Earth science missions. JPL helped open the Space Age by developing America's first Earth-orbiting science satellite, creating the first successful interplanetary spacecraft, and sending robotic missions to study all the planets in the solar system as well as asteroids, comets and Earth's moon. In addition to its missions, JPL developed and manages NASA's Deep Space Network, a worldwide system of antennas that communicates with interplanetary spacecraft.

Caltech is a world-renowned science and engineering Institute that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions and pressing societal challenges. Caltech's extraordinary faculty and students are expanding our understanding of the universe and inventing the technologies of the future, with research interests from quantum science and engineering to bioinformatics and the nature of life itself, from human behavior and economics to energy and sustainability.

The National Aeronautics and Space Administration (NASA), is responsible for unique scientific and technological achievements in human space flight, aeronautics, space science, and space applications that have had widespread impacts on our nation and the world. Forged in response to early Soviet space achievements, NASA was built on the National Advisory Committee for Aeronautics (NACA), and other government organizations, as the locus of U. S. civil aerospace research and development.

For more than 70 years, we’ve set out to prove furniture can be made a better way. We design and craft timeless styles that are comfortable and livable. For our guests, living the American dream is as affordable as it is priceless.

Functionality, technology and family have been at the forefront of everything we do for nearly a century.

Instant breaking news alerts and the most talked about stories.

Melissa's is the largest distributor of specialty produce in the United States. Retailers, buyers and consumers choose Melissa’s for the exceptional quality, value and our first-class service.

A Tradition in Service Since 1850. We are guided by our principle values: integrity, accountability, service and ethics. These are more than a job well done; this is our character and our commitment to the humane treatment of those under our authority and care. It is who we are.

For 75 years, Bob Hope USO has kept our troops connected to family, home and country. Providing morale and family support services and programming to members of the military and their families across 50,000 square miles of Southern and Central California, Bob Hope USO operates four USO centers and routinely serves troops on more than two dozen major bases in the region. Although Congressionally chartered, Bob Hope USO is not a government agency and relies entirely on contributions from patriotic Americans and philanthropic corporations and organizations. To find out more, visit www.bobhopeuso.org.

In 2010, The Pasadena Chalk Festival was officially named the largest street painting festival by the Guinness World Record, welcoming more than 600 artists using over 25,000 sticks of chalk and drawing a crowd of more than 100,000 visitors in one weekend. In fact, previous festivals have attracted artists and design teams from many regions of the country, across Southern California, and virtually every Los Angeles-area community. Leading art schools, museums and cultural centers are also represented at the festival.

The state-of-the-art Pasadena Convention Center offers a 55,000-square-foot Exhibit Hall, 25,000-square-foot Ballroom and 29 Meeting Rooms. An ideal spot for meetings, events and weddings.

Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. The 2017 Rose Parade will mark FPF’s 29th year building floats for the Rose Parade. Located just outside of Pasadena, California in Irwindale, FPF boasts an impressive track record with the highest award win rate in the Rose Parade industry.

Dedication to creating the perfect peach is how we got our start more than 70 years ago. Today Burchell Nursery® is a hothouse of agricultural innovation where we're putting our decades of experience to work for you. Tomorrow's Harvest® bring fruit and nut trees, herbs and ornamentals, strawberries and lavendar all carefully culitvated for your home garden.

Discover The Paseo, a one-stop destination for shopping, dining, and entertainment located in the heart of historic downtown Pasadena, California. Shop at a beautiful outdoor lifestyle center featuring West Elm, Arclight Cinemas, Victoria’s Secret, Bath & Body Works and DSW, and dine at restaurants including El Cholo Café, Yard House, Island’s Fine Burgers & Drinks, P.F. Chang’s China Bistro and more. Conveniently accessible from the I-210 and 110 freeways, The Paseo is located at the intersection of East Colorado Boulevard and South Marengo Avenue, adjacent to the Pasadena Convention Center.

Over one hundred years ago, on August 16, 1912, Glenn L. Martin established the Glenn L. Martin Company in Los Angeles, California. He started the company after building his first plane in a rented church, where he took a leap of faith on his risky but innovative new aircraft design at the urging of none other than Orville Wright.

At FTD, we know that beautiful flowers are a special way to celebrate and honor life's most memorable moments. Our tradition of excellence in flower delivery began over 100 years ago in 1910 when 13 florists joined together to send floral orders across the U.S. by telegraph. Today, as one of the largest and most trusted online floral and gift retailers in the world, we take pride in being a leader in quality, innovation, artistry and dependability.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor's (AA+). Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments provides institutional asset management. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds.

The mission of the U.S. Air Force is to fly, fight and win in air, space and cyberspace. The spirit of innovation is in our culture, in our heritage, and in every Airman-Active, Guard, Reserve and Civilian-regardless of his or her specialty or role. We provide precise and reliable Global Vigilance, Reach and Power for the nation. However, our most important asset is the people who raise their hands and volunteer to serve in the Profession of Arms-our Airmen.

Higher standards for a healthier you! Dole Packaged Foods LLC is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full-line of packaged ambient fruit, frozen fruit, dried fruit, and juices. The company focuses on four pillars of sustainability in all of its operations: water management, carbon footprint, soil conservation and packaging. For more information please visit www.dolepackaged.com or www.doleintlcsr.com.