Media Sponsors
KTLA 5 is the television home of the Tournament of Roses Parade and a leading source of TV news and entertainment in Los Angeles. KTLA 5 produces more hours of local news in L.A. than any other TV station in the city. Channel 5 is also home of the award-winning KTLA 5 Morning News, the #1 local morning news show in L.A. KTLA 5 is well-known for live local programming like the L.A. Marathon, Red Carpet coverage of the Emmys and Academy Awards and, of course, the Rose Parade, which KTLA is broadcasting live for the 69th year in 2016. Learn more about us at ktla.com.
Clear Channel Outdoor is one of the world's largest outdoor advertising companies with more than 675,000 displays reaching more than half a billion people in more than 40 countries on five continents each month.
Goal Digital Storytellers
Sponsors
Discover The Paseo, a one-stop destination for shopping, dining, and entertainment located in the heart of historic downtown Pasadena, California. Shop at a beautiful outdoor lifestyle center featuring West Elm, Arclight Cinemas, Victoria’s Secret, Bath & Body Works and DSW, and dine at restaurants including El Cholo Café, Yard House, Island’s Fine Burgers & Drinks, P.F. Chang’s China Bistro and more. Conveniently accessible from the I-210 and 110 freeways, The Paseo is located at the intersection of East Colorado Boulevard and South Marengo Avenue, adjacent to the Pasadena Convention Center.
The mission of the U.S. Air Force is to fly, fight and win in air, space and cyberspace. The spirit of innovation is in our culture, in our heritage, and in every Airman-Active, Guard, Reserve and Civilian-regardless of his or her specialty or role. We provide precise and reliable Global Vigilance, Reach and Power for the nation. However, our most important asset is the people who raise their hands and volunteer to serve in the Profession of Arms-our Airmen.
Donate Life
Union Pacific
The freedom to know is the foundation of our democracy. The mission of the Pasadena Public Library, a basic municipal service, is to be an information center for the Pasadena community in order to preserve and encourage the free expression of ideas essential to an informed citizenry.
Scholastic
Sharp Seating has been providing grandstand seating for the Rose Parade for over 75 years. We are a family owned and operated business whose number one priority is customer service. All of us at Sharp Seating want you to have an exciting and positive experience that will be remembered always. Thank you for choosing Sharp Seating Company for the best choice in seating.
Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. The 2017 Rose Parade will mark FPF’s 29th year building floats for the Rose Parade. Located just outside of Pasadena, California in Irwindale, FPF boasts an impressive track record with the highest award win rate in the Rose Parade industry.
The state-of-the-art Pasadena Convention Center offers a 55,000-square-foot Exhibit Hall, 25,000-square-foot Ballroom and 29 Meeting Rooms. An ideal spot for meetings, events and weddings.
At FTD, we know that beautiful flowers are a special way to celebrate and honor life's most memorable moments. Our tradition of excellence in flower delivery began over 100 years ago in 1910 when 13 florists joined together to send floral orders across the U.S. by telegraph. Today, as one of the largest and most trusted online floral and gift retailers in the world, we take pride in being a leader in quality, innovation, artistry and dependability.
Founder Pete Lescoe created Food Should Taste Good, Inc in 2006 with the goal of making a unique new snack with great taste, real ingredients, and sophisticated flavor - the qualities he is most passionate about in food.
In 2010, The Pasadena Chalk Festival was officially named the largest street painting festival by the Guinness World Record, welcoming more than 600 artists using over 25,000 sticks of chalk and drawing a crowd of more than 100,000 visitors in one weekend. In fact, previous festivals have attracted artists and design teams from many regions of the country, across Southern California, and virtually every Los Angeles-area community. Leading art schools, museums and cultural centers are also represented at the festival.
Scripps Miramar Saddlebreds
